Using and adapting a template

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I was given the text/content and the InDesign template and typeset this ebook. I was given a selection of images to choose from but ultimately, the image choice and locations were up to my discretion.  There was requirement to incorporate advertisements within the flow of the booklet.

 

ebook print screen ipad build your wealth smart company citi design layout typesetting template content cover design professionalebook print screen ipad build your wealth smart company citi design layout typesetting template content cover design professionalSM Stationary Branding Mock Up (Volume I)

A challenge was how to design the table when given no direction from the client or template.

  • go for simple
  • keep to the colour palette
  • opt for table headings that mimic the headings used throughout but at a smaller size
  • key line thickness since no lines are used within branding
  • bullet points in same style as remaining document
  • give the text some cell padding

 

ebook print screen ipad build your wealth smart company citi design layout typesetting template content cover design professional

Ebook available for download from Smart Company.

email signatures

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Each email signature required different information but remain consistent with the brand design but look like they are part of a set. I have also turned hand drawn signatures into vectors.

Email signature that is custom made for each staff member. There is a standard version for the company in general and two versions for staff, one with an image and one without an image. Keywords, branding, emails, images, business, custom, design, JPG,