Recently when I met someone I told them I’m a print designer. They replied with “I thought print was dead”. They were a print designer and now focus on Web and other screen based media. I pointed out that surely they don’t really think print is dead, after all, they were holding a printed magazine and travel guidebook when they spoke to me.
It’s easy to see just the big bulky printed items like books and magazines. We all try to ignore advertising covering all the surfaces of the cities public transport network or the local shopping centre. So I think all this big stuff printing is overlooked.
Public transport media buy-out for reams of paper!
I’m still regularly asked for smaller printed items. Like an easy to pass out sales sheet. Or an ad that gets published in a newspaper. I like to make these be both for printing and for electronic sending. Two birds one stone. Better value for my client. More consistency.
I was walking around a major shopping center and found this area completely covered in printed materials. I see this and think, surely people can’t really think print is dead.
Pop up ads, product packaging, magazines style catalogue, small banner/large poster, point of sale advertising. These products are still being designed, printed and used today. In fact, this is some of the most fun items to be making!
Sorry, but print is not dead.
I am a digital nomad. This means I travel alot. Before my very first big overseas, multi-destination trip, my parents asked me to make them a calendar they could use as the background on their tablet devices. As a graphic designer, this task is super easy. So I made some backgrounds in Illustrator. I figured they need to know city and flight/bus details. I thought I would throw in the visual reference of flags.
The desktop size of my laptop is much greater and I really liked these calendars as a way of knowing where I was now, and what was coming up. I used the additional widescreen area to put some key photos (found on Google) that inspired me about visiting these locations.
This year when going on another long-extended multi-destination trip, I did the same travel calendars for friends and family. I was super glad to have made it easy to work with as I went through adding the new flags and locations. This time the trip was a lot slower so there is lots of duplication. (I walked 500km on the Camino de Santiago).
But at the end of this trip, I had no home base to go back to and so many choices of my next adventure, I wasn’t sure how to express this. So I used fades and question marks.
The artboard in my Illustrator document has all the various goodies or elements to drag around as I need them. Super easy.
If you want something similar, contact me and we can discuss your specifics.
I wanted to very quickly get a visual of the mascot for Mr Sheen (to compare with Mr Clean). I couldn’t stop laughing to see Mr Charlie Sheen’s face in amongst the red cans of the Mr Sheen product. I am not sure who has the better branding/SEO!
Just for fun, testing out new brushes.