Graphic Design mockups

behind the scenes, Showcasing

It has been really interesting for me to see how much the trend of print mockups has been on the internet as a way to showcase your work. Not so long ago when I first was adding portfolio items to behance I was using just screenshots of my files and now I take the time (which is getting quicker and quicker) to make mockup images. They really do tell the story better and are instantly recognisable. It is not until I see the two side-by-side that I realise this is a trend that will not be going away and this is something I am very happy with.

It certainly makes a difference when showing spreads of a book. Previously I felt the need to show the spine and edges otherwise there is no context.

using photoshop photo realistic mockup files to showcase your printed design work

I really do not think the difference is as profound with the cover but certainly, it is more obvious that this is a book cover and not a flyer or something else.mockups2But when showing something really quite big, like a billboard, the mockups are simply wonderful because it is so much easier to understand the scale in this context.

using photoshop photo realistic mockup files to showcase your printed design work

explaining what I do visually

Showcasing

Sometimes the best way for me to show people what I did is to show them where I started.

SM Stationary Branding Mock Up (Volume I)

This week I have been wanting to update the format of the Lakazdi Behance account to be broken into project types, not my project/client. I also wanted to take some time to explain visually what it is that I have done.

I started with showing annual reports because this is a project type I just love.

ar-opening

This format also works well when showing multiple versions/designs for the one project. The visual overload of seeing my usual mock-ups for four pages for three different versions is, well overloading. This format shows the four pages but in a more condensed form.

jcli-ebooks03

 

Ebook mock up

Showcasing

How do you showcase the documents that tend to be single sided and mostly viewed on a screen aka “ebooks”?

I have opted to show the design as both a single page and on an iPad.

mock up, mocks, ebook, single sided business document that is viewed on a screen ipad as well as printed template showcasing portfolio demonstrating

Using free mockups with smart layer capability I have added these two different elements to show the versatility of these documents. I have two versions, one for A4 pages and one for letter pages.

By always showing these types of work using this mockup template it gives people a clear indication as to how the designs are different from each other because the “background noise” is always the same.

Attributions:  Page and iPad Smart Layer branding elements by: Santiago Moreno