Print is (not) dead.

Fun, Real life

Recently when I met someone I told them I’m a print designer. They replied with “I thought print was dead”. They were a print designer and now focus on Web and other screen based media. I pointed out that surely they don’t really think print is dead, after all, they were holding a printed magazine and travel guidebook when they spoke to me.

It’s easy to see just the big bulky printed items like books and magazines. We all try to ignore advertising covering all the surfaces of the cities public transport network or the local shopping centre. So I think all this big stuff printing is overlooked.

Public transport media buy-out for reams of paper!

I’m still regularly asked for smaller printed items. Like an easy to pass out sales sheet. Or an ad that gets published in a newspaper. I like to make these be both for printing and for electronic sending. Two birds one stone. Better value for my client. More consistency.

I was walking around a major shopping center and found this area completely covered in printed materials. I see this and think, surely people can’t really think print is dead.

Pop up ads, product packaging, magazines style catalogue, small banner/large poster, point of sale advertising. These products are still being designed, printed and used today. In fact, this is some of the most fun items to be making!

Sorry, but print is not dead.

Graphic Design mockups

behind the scenes, Showcasing

It has been really interesting for me to see how much the trend of print mockups has been on the internet as a way to showcase your work. Not so long ago when I first was adding portfolio items to behance I was using just screenshots of my files and now I take the time (which is getting quicker and quicker) to make mockup images. They really do tell the story better and are instantly recognisable. It is not until I see the two side-by-side that I realise this is a trend that will not be going away and this is something I am very happy with.

It certainly makes a difference when showing spreads of a book. Previously I felt the need to show the spine and edges otherwise there is no context.

using photoshop photo realistic mockup files to showcase your printed design work

I really do not think the difference is as profound with the cover but certainly, it is more obvious that this is a book cover and not a flyer or something else.mockups2But when showing something really quite big, like a billboard, the mockups are simply wonderful because it is so much easier to understand the scale in this context.

using photoshop photo realistic mockup files to showcase your printed design work