Recently when I met someone I told them I’m a print designer. They replied with “I thought print was dead”. They were a print designer and now focus on Web and other screen based media. I pointed out that surely they don’t really think print is dead, after all, they were holding a printed magazine and travel guidebook when they spoke to me.
It’s easy to see just the big bulky printed items like books and magazines. We all try to ignore advertising covering all the surfaces of the cities public transport network or the local shopping centre. So I think all this big stuff printing is overlooked.
Public transport media buy-out for reams of paper!
I’m still regularly asked for smaller printed items. Like an easy to pass out sales sheet. Or an ad that gets published in a newspaper. I like to make these be both for printing and for electronic sending. Two birds one stone. Better value for my client. More consistency.
I was walking around a major shopping center and found this area completely covered in printed materials. I see this and think, surely people can’t really think print is dead.
Pop up ads, product packaging, magazines style catalogue, small banner/large poster, point of sale advertising. These products are still being designed, printed and used today. In fact, this is some of the most fun items to be making!
Sorry, but print is not dead.
But when showing something really quite big, like a billboard, the mockups are simply wonderful because it is so much easier to understand the scale in this context.