A trade fair (trade show, trade exhibition, or expo) is an exhibition based around a specific industry. They allow companies to showcase and demonstrate their latest products and services. And to meet with industry partners and customers, study activities of rivals, and examine recent market trends and opportunities.

Trade fairs play important roles in marketing as well as business networking in market sectors that use them. People will seek to meet people and companies at their own level in the supply chain, as well as potential suppliers and potential buyers. (source: wikipedia)

At a trade show there are many booths, one for each customer/exhibitor. These booths vary in size and complexity in terms of printed materials. Some dress up the basic shell with pull-up banners or background banners. Other companies, usually with a larger amount of floor space, create complete custom booths with carpenters.

Lakazdi can help you to dress up your basic shell. In order to save costs, discuss ways to incorporate marketing items you already have. Also thinking about future use and ways to reuse hardware. Save on time, design costs and printing costs.

Lakazdi is experienced in going through and meeting the exact requirements and specifications listed out in the exhibitors handbook. This is the booklet given to you when you first agree to exhibit. It contains all the information required to meet specifications as determined by not only the event management but also the venue. There are many things to consider including whether carpet is included in your price. When is the time you can start setting up your booth. Can your booth be delivered early and stored by the venue. Is there a cleaning cost.