Why a DL flyer? There are many reasons why your company chooses to promote their product or services with a DL flyer. Mostly it is to give all the right content and information to the reader. It easily shows a company’s brand and contact details. It is a small amount of information and is tailored to a specific purpose.
If you are running a workshop, meeting or conference or sell a product you might need several different DL flyers. They could be small handouts, use to explain your your offerings to prospective customers, a list of future/upcoming events, instructions, your special promotion. Anything goes really. A popular option is to have all the same content on one side and use alternatives for the other side. This is a good way to highlight different aspects of your product, service or offering. Alternatively, it is a good way to draw in different target audiences so you have better return on investment for your marketing efforts.
Content drives layout
Lakazdi starts all documents from scratch, no templates here. So it is very important to get all your content together before starting the design process. Sure, Lakazdi can do mock-up type work with generic images and placeholder text to give an idea of design in the first round but it likely won’t meet your needs. Knowing about the requirements upfront means that Lakazdi adds these details in right away. Starting with all the right content and building a layout around these elements also saves time in the revision process. Quicker turnaround.
Print and digital
Your DL flyer will be both print and digital. All the back-end stuff will be taken care of so that you only need one InDesign file package. You will receive two PDF files. One will be print-ready 300dpi CMYK with crop marks. All the things the printer needs. One will be web ready. This means clickable hyperlinks and emails, embedded text, small file size. All the things your email, CRM and website needs.