ABN: 56 264 985 782

Small Business Graphic Designer

Responses to a recent interview about running a small business: graphic designer.

small business graphic design document branding brisbane australia kassandra marsh professional expert indesign word business and marketing documents

What was the inspiration to be a business owner?

I started running my own business for the freedom and flexibility of choosing my own hours and getting to have a variety of projects to work on.

Did you get financial backing or did you start from scratch?

As a document designer, I didn’t require much to start. I already had a computer. I purchased a licence for Adobe Creative Suite (as it was called back then), one of my best investments. I also paid for a couple of other things including business name registration and a domain name.

Anything you have experienced that could help others
build their business successfully would be appreciated.

Something that I really appreciated in the first decade of running my business was my ability to pivot. There were a few times when I decided to try working with a new type of client, a new industry, project vs hourly based, and even niching in a couple of different document types. Each step I took allowed me to try new things and get better overall at running a business. It became easier to see just how much value I provide to my clients, across industries. It helped with big picture thinking and getting used to seeing all the tiny details. I am glad I didn’t get stuck thinking about only one particular outcome or treated changing document niches as a failure but instead as growth.

Challenges or roadblocks that you have overcome?

A particularly big challenge to overcome was a mindset shift. Moving from thinking of what I do as freelance to being a business. It might not sound like much but it is. Once I valued what I do enough to see it as a business, I noticed clients started to as well. We think in terms of long-term investment of the documents I make. How they improve the bottom line over time. With that mindset shift, it is easier to move to a value-based pricing model and not the limiting hourly rate model.

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Kassandra Bowers Marsh graphic designer brisbane Caboolture Australia digital nomad remote agency

Hi, I am Kassandra.

I am not only a qualified graphic designer but also a qualified early-childhood educator. I have spent years typesetting educational materials including thick textbooks. My clients are industry experts who now teach others. They use my skills to increase their audience and maximise the value of their content by improving the attractiveness and readability of all their resources.