Why print ad design?
Lakazdi can help you make any print ad design. This can be for any sort of print advertisement. This might be for a magazine, newspaper or to be included in a conference program or other industry booklet. An example is a quarter page ad in a promotional booklet. An in-column display advertisement in a newspaper or phone book. A full page ad in a magazine or possibly even the back cover. Maybe you are doing a media buy-out. Even though many customers are online these days, doesn’t mean that there are no customers seeing print ad design. Believe it or not, there are still many late-adopters to new technology. And if your audience is part of this, you will be missing them by neglecting print ads.
To consider:
When you pay for an advertisement in a publication, they will normally send you a specifications sheet. This covers everything you need to know to ensure highest quality possible. What are the specifications for your publication? Don’t forget to send these to a designer before work commences! By getting the advertisement right the first time, you will save time and frustration. If you are paying for a print advertisement somewhere, get the advertisement to look its very best for best return on investment.
Also, in terms of a technical aspect to print ad design, make sure you include bleed and trim marks so that your ad looks its very best.
Size matters:
All print ad design should custom-made to order. Importantly, send your size information before work commences. As a result, designers will be able to ensure all content looks its best. An example is to make sure fonts are large enough to read according to the page size given at the start. Please note: if you change the size by shrinking, there is no guarantee that the advertisement will still be legible at the new size. This is a very easy mistake to make.
Marketing and content strategy:
Also, work through your marketing objectives and goals. Why exactly do you need this print ad design. Most likely to attract new customers and generate sales. Pretty easy. So decide what exactly you would like to promote through your ad and make sure you ad just does that one thing. If your ad tries to do too many things, it will fail. So if you want to inform customers of your sale, just talk about the sale and nothing else. Choose highest quality images, ones that really capture your audience. Furthermore, ensure your copy speaks to the audience. You don’t have to do what other companies do, do what your customers respond to.
Lakazdi can design your print ad design
