Keeping an eye on metrics.
These days, so many websites keep data and metrics (AKA analytics) so we can take the guess work out of what we do. They track data about:
- who is visiting your site
- where they are
- operating system
- desktop or mobile
- what pages they visited
This is all highly useful information. So can know so much about your audience because of this information. An example would be, if everyone comes to your site from their phone, you should really make sure you a mobile-friendly site. Don’t use tiny fonts or images that will be seen at a much smaller size than they would on the big computer screen. Check that your menu works on mobile phones. Does your logo look too small.
Maybe from these metrics, you learn that you are targeting the wrong country. Could you benefit from leveraging this?
Instead of guessing what your sales funnel is, see what it looks like with real metrics. If everyone is visiting some old blog post, what was it about that blog post that people resonated with? It could be a sign that you should try something a little different in your business.
Wait but why?
If you haven’t already worked out what your metrics are, you should set this information up. How else do you know if what you are doing is working? That you are getting a good return on investment (ROI)? That the campaign worked?
There are so many great websites and businesses out here that teach this stuff. I highly recommend that you find a course, workshop, YouTube video and do it.
What are your thoughts? Please comment below.